Development of software for neuromarketing based on artificial intelligence and data science using high-performance computing and parallel programming technologies
| Назва | Development of software for neuromarketing based on artificial intelligence and data science using high-performance computing and parallel programming technologies |
| Назва англійською | Development of software for neuromarketing based on artificial intelligence and data science using high-performance computing and parallel programming technologies |
| Автори | Oleh Pastukh, Vasyl Yatsyshyn |
| Принадлежність | Ternopil Ivan Puluj National Technical University, Ternopil, Ukraine |
| Бібліографічний опис | Development of software for neuromarketing based on artificial intelligence and data science using high-performance computing and parallel programming technologies / Oleh Pastukh, Vasyl Yatsyshyn // Scientific Journal of TNTU. — Tern.: TNTU, 2024. — Vol 113. — No 1. — P. 143–149. |
| Bibliographic description: | Pastukh O., Yatsyshyn V. (2024) Development of software for neuromarketing based on artificial intelligence and data science using high-performance computing and parallel programming technologies. Scientific Journal of TNTU (Tern.), vol 113, no 1, pp. 143–149. |
| УДК | 681.3 |
| Ключові слова | neuromarketing, electroencephalographic signals, neural network technologies, artificial intelligence, data science, high-performance computing technologies, parallel programming. |
This paper deals with the scientific research in a new area of human activity – neuromarketing. The development of new software for neuromarketing research based on modern methods and tools of artificial intelligence and data science (neural network technologies) using technologies of high-performance computing and parallel programming are considered in this paper. The results of experimental measurements of electrical activity of the consumer's brain based on electroencephalographic signals depending on various types of marketing stimuli are presented in this paper. The quality of the developed software for neuromarketing is evaluated on the basis of various quality metrics. | |
| ISSN: | 2522-4433 |
| Перелік літератури |
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| References: |
1. Cialdini R. Pre-Suasion: A Revolutionary Way to Influence and Persuade, 2017, 413 p.
2. Genco S. J., Pohlmann A. P., Steidl P. Neuromarketing For Dummies, 2013, 408 p.
3. Ramsoy T. Z. Introduction to Neuromarketing & Consumer Neuroscience (English Edition), 2015, 206 p.
4. Regulatory biology. Sensoryand movementcoordination. Available at: http://physiology.elte.hu/ eloadas/szabalyozasbiologia/eng/movement_sensory_coordinatiom.pdf (accessed 04.11.2023).
5. Bright brain – London's eeg, neurofeedback and brain stimylation centre. Available at: https://www.brightbraincentre.co.uk/electroencephalogram-eeg-brainwaves/ (accessed 07.09.2023).
6. Medic XAI. Available at: https://xai-medica.com/en/equipments.html (accessed 02.05.2023). |
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